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上一条:Zhang, Hao, Ko, E.* and Lee, E. (2013). Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China. Journal of Product Innovation Management (SCI /SSCI/EI,JCR2 区,ABS4 ), 30(1), 110-122.
下一条:Zhang, Hao* and Wang, Xiaojing (2024). The ‘backfire’ effects of luxury advertising on TikTok: The moderating role of self-deprecating online reviews. Computers in Human Behavior (SSCI, JCR1区, ABS2), 155, 108163. Doi: 10.1016/j.chb.2024.108163.