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Hao Zhang, Xiaoning Liang, Shiquan Wang. Customer Value Anticipation, Product Innovativeness, and Customer Lifetime Value: The Moderating Role of Advertising Strategy. Journal of Business Research, 2016, 69(9): 3725-3730

Release time:2026-05-10  Hits:

Translation or Not:no

Pre One: Shiquan Wang, Xin Yu, Shuang Zhang. Facilitating or inhibiting? Vertical interlocking directors, parent companies and subsidiaries, and environmental responsibility. Management Decision, 2025, MD-06-2024-1410

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