孙洋
博士生导师
硕士生导师
教师姓名：孙洋
教师拼音名称：sunyang
电子邮箱：
入职时间：2020-07-20
学历：博士研究生毕业
性别：男
联系方式：电话：024-83656314
职称：副教授
在职信息：在职
毕业院校：国立昌原大学（韩国）
所属院系：工商管理学院
学科：企业管理
其他联系方式
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论文成果
- Sun, Y.,,Ko, E..Influence of Sustainable Marketing Activities upon Customer Equity.Journal of Global Scholars of Marketing Science,26(3):270-283
- Sun, Y.,,Kim, K. H.,Kim, J..Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry.Journal of Global Fashion Marketing,5(1):74-86
- Liao, Z.,,Liu, X.,Sun, Y..Can corporate background characteristics predict environmental innovation? Evidence from a meta-analysis.European Management Journal
- Zhang, M.,,Ren, S.,Sun, Y.,Geng, R..When does Supportive Climate Fail to Support Frontline Employees in Service Recovery? A Complexity Theory Perspective.Journal of Hospitality and Tourism Management,51481-490
- Yin, C.,,Bi, N.,Poon, P.,Sun, Y..Sexy or Smart? The Impact of Endorser Ethnicity and Portrayal on Chinese Women’s Attitudes toward Luxury Advertising.Asia Pacific Journal of Marketing and Logistics,32(2):406-427
- Huang, Y.,,Pan, X.,Su, L.,Sun, Y.,Mo, Y.,Ma, Q..The Role of Information Sentiment in Popularity on Social Media: A Psychoinformatic and Electroencephalogram Study.Social Influence,14(3-4):133-146
- Kim, J.,,Sun, Y.,Kim, K. H.,Kang, S..Sustainability and Customer Equity: Evaluation of Citing Networks and Contributions.Journal of Global Fashion Marketing,10(3):267-274
- Liu, F.,,Sun, Y.,Na, S. H..The Influence of Online-store Cue on Consumers Perceived Quality and Online Purchase Intention.Journal of Distribution Science,11(4):13-21
