东北大学主页平台张昊--Home-- Zhang, Hao* and Wang, Xiaojing (2024). The ‘backfire’ effects of luxury advertising on TikTok: The moderating role of self-deprecating online reviews. Computers in Human Behavior (SSCI, JCR1区, ABS2), 155, 108163. Doi: 10.1016/j.chb.2024.108163.

Paper Publications

Current position: Home >> Scientific Research >> Paper Publications

Zhang, Hao* and Wang, Xiaojing (2024). The ‘backfire’ effects of luxury advertising on TikTok: The moderating role of self-deprecating online reviews. Computers in Human Behavior (SSCI, JCR1区, ABS2), 155, 108163. Doi: 10.1016/j.chb.2024.108163.

Release Time:2024-08-19 Hits:

Title of Paper: Zhang, Hao* and Wang, Xiaojing (2024). The ‘backfire’ effects of luxury advertising on TikTok: The moderating role of self-deprecating online reviews. Computers in Human Behavior (SSCI, JCR1区, ABS2), 155, 108163. Doi: 10.1016/j.chb.2024.108163.

Translation or Not: No

Prev One:Zhang, Hao* and Qi, Chenyue (2021). The impact of environmental and health consciousness on ecological consumption intention: The moderating effects of haze and self-competence. Journal of Consumer Affairs (ABS2, JCR1 区, SSCI). 55(4), 1292-1305. Next One: Zhang, Hao*, Liang, Xiaoning, and Wang, S. (2016). Customer Value Anticipation, Product Innovativeness, and Customer Lifetime Value: The Moderating Role of Advertising Strategy, Journal of Business Research (SSCI, JCR1 区, ABS3 ), 69(9), 3725-3730.

NO. 3-11, Wenhua Road, Heping District, Shenyang, P. R. China
Copyright 2020 Northeastern University | 110819 | 辽ICP备11009868号-3

Official Website Campus Network Service Website

Mobile phone sweep