东北大学主页平台张昊--Home-- Li, D. J., Wang, C. L.*, Jiang, Y., Barnes, B. R. and Zhang, Hao. The Asymmetric Influence of Cognitive and Affective Country Image on Rational and Experiential Purchases. European Journal of Marketing (SSCI, ABS3), 48(11/12), 2153-2175.

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Li, D. J., Wang, C. L.*, Jiang, Y., Barnes, B. R. and Zhang, Hao. The Asymmetric Influence of Cognitive and Affective Country Image on Rational and Experiential Purchases. European Journal of Marketing (SSCI, ABS3), 48(11/12), 2153-2175.

Release Time:2024-08-19 Hits:

Title of Paper: Li, D. J., Wang, C. L.*, Jiang, Y., Barnes, B. R. and Zhang, Hao. The Asymmetric Influence of Cognitive and Affective Country Image on Rational and Experiential Purchases. European Journal of Marketing (SSCI, ABS3), 48(11/12), 2153-2175.

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