中文   Official Website   Campus Network Service Website

Paper Publications

Current position: Home > Scientific Research > Paper Publications

Hao Zhang, Xiaoning Liang, Shiquan Wang. Customer Value Anticipation, Product Innovativeness, and Customer Lifetime Value: The Moderating Role of Advertising Strategy. Journal of Business Research, 2016, 69(9): 3725-3730

Release Time:2026-05-10  Hits:

Title of Paper:Hao Zhang, Xiaoning Liang, Shiquan Wang. Customer Value Anticipation, Product Innovativeness, and Customer Lifetime Value: The Moderating Role of Advertising Strategy. Journal of Business Research, 2016, 69(9): 3725-3730

Translation or Not:No

Prev One: Shiquan Wang, Xin Yu, Shuang Zhang. Facilitating or inhibiting? Vertical interlocking directors, parent companies and subsidiaries, and environmental responsibility. Management Decision, 2025, MD-06-2024-1410

NO. 3-11, Wenhua Road, Heping District, Shenyang, P. R. China
Copyright 2020 Northeastern University | 110819 | 辽ICP备11009868号-3

Click：| The Last Update Time:--| Open Time:-- |MOBILE Version