Gender:Male
Alma Mater:国立昌原大学（韩国）
Education Level:With Certificate of Graduation for Doctorate Study
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First Author:Yin, C.
Co author:Bi, N.,Poon, P.,Sun, Y.
Title of Paper:Sexy or Smart? The Impact of Endorser Ethnicity and Portrayal on Chinese Women’s Attitudes toward Luxury Advertising
Journal:Asia Pacific Journal of Marketing and Logistics
Issue:2
Volume:32
Indexed by:Journal paper
Page Number:406-427
Translation or Not:No
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