孙洋

Associate professor

Gender:Male

Alma Mater:国立昌原大学（韩国）

Education Level:With Certificate of Graduation for Doctorate Study

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The Relationship Between Electronic Word-of-Mouth, Customer Loyalty, and Resistance to Innovation

Release Time:2025-01-08 Hits:

First Author:Sun Y.

Correspondence Author:Wang, X.

Co author:Ding, W.,Ren, X.,Purwanegara, M. S.

Title of Paper:The Relationship Between Electronic Word-of-Mouth, Customer Loyalty, and Resistance to Innovation

Journal:Asia Pacific Journal of Marketing and Logistics

Issue:12

Volume:36

Translation or Not:No

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