东北大学主页平台 Zhang Hao--Home-- Zhang, Hao* and Wang, Xiaojing (2024). The ‘backfire’ effects of luxury advertising on TikTok: The moderating role of self-deprecating online reviews. Computers in Human Behavior (SSCI, JCR1区, ABS2), 155, 108163. Doi: 10.1016/j.chb.2024.108163.

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Zhang, Hao* and Wang, Xiaojing (2024). The ‘backfire’ effects of luxury advertising on TikTok: The moderating role of self-deprecating online reviews. Computers in Human Behavior (SSCI, JCR1区, ABS2), 155, 108163. Doi: 10.1016/j.chb.2024.108163.

Release time:2024-08-19 Hits:

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Pre One:Zhang, Hao* and Qi, Chenyue (2021). The impact of environmental and health consciousness on ecological consumption intention: The moderating effects of haze and self-competence. Journal of Consumer Affairs (ABS2, JCR1 区, SSCI). 55(4), 1292-1305. Next One: Zhang, Hao*, Liang, Xiaoning, and Wang, S. (2016). Customer Value Anticipation, Product Innovativeness, and Customer Lifetime Value: The Moderating Role of Advertising Strategy, Journal of Business Research (SSCI, JCR1 区, ABS3 ), 69(9), 3725-3730.

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