Bai, Xiaofei, Zhang, Hao*, Ma, Z., Qi, C. (2025). Pro-self or pro-social? How AI and human job replacement elicit compensatory responses. Journal of Business Research (SSCI, JCR 1区, ABS3), 195, 115402..Journal of Business Research

Qi, Chenyue, Wang, Xiaojing, and Zhang, Hao* (2024). Users, AI, or professional designers? The impacts of inspiration stimuli on customers' willingness to participate. Journal of Consumer Behavior (SSCI, ABS2), Doi: 10.1002/cb.2338..

Zhang, Hao*, Garrett, Tony, and Liang, Xiaoning (2015). The Effects of Innovation-Oriented Mission Statements on Innovation Performance and Non-financial Business Performance, Asian Journal of Technology Innovation (SSCI), 23(2), 157-171..

Zhang, Hao, Ma, Zengguang*, Liang, Xiaoning, and Garret, T. (2024). Antecedents and outcomes of open innovation over the past twenty years: A framework and meta-analysis. Journal of Product Innovation Management (SCI/SSCI, JCR1区, ABS4), 41, 793-815. Doi: 10.1111/jpim.12710. .

Zhang, Hao and Choi, Yung Kyun* (2018). Preannouncement Messages: Impetus for Electronic Word-of-Mouth, International Journal of Advertising (SSCI, JCR1 区, ABS2), 37(1), 54-70..

Zhang, Hao*, Liang, Xiaoning, and Moon, H. (2020). Fashion cewebrity involvement in new product development and an empirical study. Journal of Business Research (SSCI, ABS3, JCR1 区), 120，321-329..

Zhang, Hao, Ko, E.* and Lee, E. (2013). Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China. Journal of Product Innovation Management (SCI /SSCI/EI，JCR2 区，ABS4 ), 30(1), 110-122..

Zhang, Hao* and Qi, Chenyue (2021). The impact of environmental and health consciousness on ecological consumption intention: The moderating effects of haze and self-competence. Journal of Consumer Affairs (ABS2, JCR1 区, SSCI). 55(4), 1292-1305..

Zhang, Hao* and Wang, Xiaojing (2024). The ‘backfire’ effects of luxury advertising on TikTok: The moderating role of self-deprecating online reviews. Computers in Human Behavior (SSCI, JCR1区, ABS2), 155, 108163. Doi: 10.1016/j.chb.2024.108163. .

Zhang, Hao*, Liang, Xiaoning, and Wang, S. (2016). Customer Value Anticipation, Product Innovativeness, and Customer Lifetime Value: The Moderating Role of Advertising Strategy, Journal of Business Research (SSCI, JCR1 区, ABS3 ), 69(9), 3725-3730. .