Zhang, Hao, Lin, Qingyue, Qi, Chenyue*, and Liang, Xiaoning (2022). The effects of online reviews on the popularity of user-generated design ideas within the Lego Community. European Journal of Marketing (SSCI, JCR2区, ABS3), 56(10), 2622-2648. .

Zhang, Hao*, Meng, Dewen, and Lv, Xiaolin (2023). The Effect of Goal Type of User-generated Content on Consumers’ Compensatory Consumption Behavior. Asia-Pacific Journal of Marketing Logistics (SSCI, JCR 2区), 36(5), 1248-1269. Doi: 10.1108/APJML-06-2023-0573 .

Zhang, Hao, Liang, Xiaoning*, and Qi, Chenyue (2021). Investigating the Impact of Interpersonal Closeness and Social Status on Electronic Word-of-Mouth Effectiveness, Journal of Business Research (SSCI, ABS3, JCR1 区, ESI高被引论文), 130, 453-461..

Liang, Xiaoning, Li, Guoxin, and Zhang, Hao*, Nolan, E., Chen, F. (2022). Firm performance and marketing analytics in the Chinese context: A contingency model. Journal of Business Research (SSCI, JCR1 区, ABS3), 141, 589-599..

Zhang, Hao*, Bai, Xiaofei, and Ma, Zengguang (2022). Consumer reactions to AI design: Exploring consumer willingness to pay for AI-designed products. Psychology & Marketing (SSCI, JCR1区, ABS3), 39, 2171– 2183. .

Zhang, Hao* and Ma, Zengguang (2022). Is my design better? A co-creation perspective for online fashion design. Journal of Research in Interactive Marketing (SSCI, JCR1 区), 16(3), 384-402..

Li, D. J., Wang, C. L.*, Jiang, Y., Barnes, B. R. and Zhang, Hao. The Asymmetric Influence of Cognitive and Affective Country Image on Rational and Experiential Purchases. European Journal of Marketing (SSCI, ABS3), 48(11/12), 2153-2175..