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Paper Publications

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Zhang, Hao, Ko, E.* and Lee, E. (2013). Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China. Journal of Product Innovation Management (SCI /SSCI/EI，JCR2 区，ABS4 ), 30(1), 110-122.

Release time:2024-08-19 Hits:

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Pre One:Zhang, Hao*, Liang, Xiaoning, and Moon, H. (2020). Fashion cewebrity involvement in new product development and an empirical study. Journal of Business Research (SSCI, ABS3, JCR1 区), 120，321-329. Next One:Zhang, Hao* and Qi, Chenyue (2021). The impact of environmental and health consciousness on ecological consumption intention: The moderating effects of haze and self-competence. Journal of Consumer Affairs (ABS2, JCR1 区, SSCI). 55(4), 1292-1305.

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