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张昊
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教授
博士生导师
硕士生导师
- 教师拼音名称：Zhang Hao
- 电子邮箱：28b556edf4d6ea80a015be390f3ab043d72c9cf1227eb10ea4ddbe55274f49510632919c220dddf3a3302936c97136f06ac414676fbde96117908ba26c8b824156bf58aea4ad44a6c26b410079be46f042fe5f6429723a029fbe8935b9bdde44a43ed5972ebbdb21f9d76a6d751ef5caa4c5657c41098f4c54482c325b5e6ae5
- 职务：MBA项目主任，市场营销系主任
- 学历：博士研究生毕业
- 办公地点：东北大学浑南校区文馆B428
- 性别：男
- 联系方式：hzhang@mail.neu.edu.cn
- 学位：博士
- 在职信息：在职
- 主要任职：中国高等院校市场学研究会常务理事
- 毕业院校：韩国延世大学
- 学科：企业管理
访问量：
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Zhang, Hao, Lin, Qingyue, Qi, Chenyue*, and Liang, Xiaoning (2022). The effects of online reviews on the popularity of user-generated design ideas within the Lego Community. European Journal of Marketing (SSCI, JCR2区, ABS3), 56(10), 2622-2648. .
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Zhang, Hao*, Meng, Dewen, and Lv, Xiaolin (2023). The Effect of Goal Type of User-generated Content on Consumers’ Compensatory Consumption Behavior. Asia-Pacific Journal of Marketing Logistics (SSCI, JCR 2区), 36(5), 1248-1269. Doi: 10.1108/APJML-06-2023-0573 .
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Zhang, Hao, Liang, Xiaoning*, and Qi, Chenyue (2021). Investigating the Impact of Interpersonal Closeness and Social Status on Electronic Word-of-Mouth Effectiveness, Journal of Business Research (SSCI, ABS3, JCR1 区, ESI高被引论文), 130, 453-461..
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Liang, Xiaoning, Li, Guoxin, and Zhang, Hao*, Nolan, E., Chen, F. (2022). Firm performance and marketing analytics in the Chinese context: A contingency model. Journal of Business Research (SSCI, JCR1 区, ABS3), 141, 589-599..
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Zhang, Hao*, Bai, Xiaofei, and Ma, Zengguang (2022). Consumer reactions to AI design: Exploring consumer willingness to pay for AI-designed products. Psychology & Marketing (SSCI, JCR1区, ABS3), 39, 2171– 2183. .
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Zhang, Hao* and Ma, Zengguang (2022). Is my design better? A co-creation perspective for online fashion design. Journal of Research in Interactive Marketing (SSCI, JCR1 区), 16(3), 384-402..
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Li, D. J., Wang, C. L.*, Jiang, Y., Barnes, B. R. and Zhang, Hao. The Asymmetric Influence of Cognitive and Affective Country Image on Rational and Experiential Purchases. European Journal of Marketing (SSCI, ABS3), 48(11/12), 2153-2175..
