孙洋
Associate professor

Gender:Male

Alma Mater:国立昌原大学(韩国)

Education Level:With Certificate of Graduation for Doctorate Study

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Paper Publications

Examining the Relationship between e-WOM, Consumer Ethnocentrism and Brand Equity

Release time:2023-05-30 Hits:

First Author:Sun, Y.

Correspondence Author:Wang S.

Co author:Gonzalez-Jimenez, H.

Journal:Journal of Business Research

Issue:6

Volume:130

Indexed by:Journal paper

Page Number:564-573

Translation or Not:no

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