孙洋

Associate professor

Gender:Male

Alma Mater:国立昌原大学（韩国）

Education Level:With Certificate of Graduation for Doctorate Study

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Recommended Ph.D.Supervisor

Recommended MA Supervisor

Scientific Research

Current position: Home > Scientific Research

Research Field

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Paper Publications

Sun, Y.,Case-based models of students time perspective and perceived course values influence on marketing course selection: A fuzzy-set QCA approach.The International Journal of Management Education,23(3):
Sun Y.,Wang, X.*,Ding, W.,Ren, X.,Purwanegara, M. S..The Relationship Between Electronic Word-of-Mouth, Customer Loyalty, and Resistance to Innovation.Asia Pacific Journal of Marketing and Logistics,36(12):
Sun, Y.,,Ding, W.,Weng, C.,Cheah, I.,Cai, H..The Effect of Consumer Resistance to Innovation on Innovation Adoption: The Moderating Role of Consumer Loyalty.Asia Pacific Journal of Marketing and Logistics,34(9):1849-1863
Sun, Y.,Case based Models of the Relationship between Consumer Resistance to Innovation and Customer Churn.Journal of Retailing and Consumer Services,61
Sun, Y.,Wang S.*,Gonzalez-Jimenez, H..Examining the Relationship between e-WOM, Consumer Ethnocentrism and Brand Equity.Journal of Business Research,130(6):564-573

Patents

虚拟现实零售仿真实验平台V1.0

Published Books

《新媒体营销》.[Teaching material].河南大学出版社喻晓蕾,孙洋,於彩玉,宋海敏,徐宙亨,符江英,张爽,

Research Projects

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