孙洋

Associate professor

Gender:Male

Alma Mater:国立昌原大学（韩国）

Education Level:With Certificate of Graduation for Doctorate Study

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Recommended Ph.D.Supervisor

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Paper Publications

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The Effect of Consumer Resistance to Innovation on Innovation Adoption: The Moderating Role of Consumer Loyalty

Release time:2023-05-30 Hits:

First Author:Sun, Y.

Co author:Ding, W.,Weng, C.,Cheah, I.,Cai, H.

Journal:Asia Pacific Journal of Marketing and Logistics

Issue:9

Volume:34

Indexed by:Journal paper

Page Number:1849-1863

Translation or Not:no

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