孙洋

Associate professor

Gender:Male

Alma Mater:国立昌原大学（韩国）

Education Level:With Certificate of Graduation for Doctorate Study

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Paper Publications

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The Relationship Between Electronic Word-of-Mouth, Customer Loyalty, and Resistance to Innovation

Release time:2025-01-08 Hits:

First Author:Sun Y.

Correspondence Author:Wang, X.

Co author:Ding, W.,Ren, X.,Purwanegara, M. S.

Journal:Asia Pacific Journal of Marketing and Logistics

Issue:12

Volume:36

Translation or Not:no

Pre One:Case-based models of students time perspective and perceived course values influence on marketing course selection: A fuzzy-set QCA approach

Next One:The Effect of Consumer Resistance to Innovation on Innovation Adoption: The Moderating Role of Consumer Loyalty

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