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公益事件营销中企业—消费者契合度和宣传侧重点影响效果研究

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  • First Author:曹忠鹏

  • Correspondence Author:曹忠鹏

  • Co author:代祺,赵晓煜

  • Journal:南开管理评论

  • Issue:06

  • Volume:2012, 15

  • Page Number:62-71

  • Translation or Not:no

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