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Zhang, Hao*, Bai, Xiaofei, and Ma, Zengguang (2022). Consumer reactions to AI design: Exploring consumer willingness to pay for AI-designed products. Psychology & Marketing (SSCI, JCR1区, ABS3), 39, 2171– 2183.

Release Time:2024-08-19 Hits:

Title of Paper: Zhang, Hao*, Bai, Xiaofei, and Ma, Zengguang (2022). Consumer reactions to AI design: Exploring consumer willingness to pay for AI-designed products. Psychology & Marketing (SSCI, JCR1区, ABS3), 39, 2171– 2183.

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Prev One:Liang, Xiaoning, Li, Guoxin, and Zhang, Hao*, Nolan, E., Chen, F. (2022). Firm performance and marketing analytics in the Chinese context: A contingency model. Journal of Business Research (SSCI, JCR1 区, ABS3), 141, 589-599. Next One:Zhang, Hao* and Ma, Zengguang (2022). Is my design better? A co-creation perspective for online fashion design. Journal of Research in Interactive Marketing (SSCI, JCR1 区), 16(3), 384-402.

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