东北大学主页平台张昊--Home-- Liang, Xiaoning, Li, Guoxin, and Zhang, Hao*, Nolan, E., Chen, F. (2022). Firm performance and marketing analytics in the Chinese context: A contingency model. Journal of Business Research (SSCI, JCR1 区, ABS3), 141, 589-599.

Paper Publications

Current position: Home >> Scientific Research >> Paper Publications

Liang, Xiaoning, Li, Guoxin, and Zhang, Hao*, Nolan, E., Chen, F. (2022). Firm performance and marketing analytics in the Chinese context: A contingency model. Journal of Business Research (SSCI, JCR1 区, ABS3), 141, 589-599.

Release Time:2024-08-19 Hits:

Title of Paper: Liang, Xiaoning, Li, Guoxin, and Zhang, Hao*, Nolan, E., Chen, F. (2022). Firm performance and marketing analytics in the Chinese context: A contingency model. Journal of Business Research (SSCI, JCR1 区, ABS3), 141, 589-599.

Translation or Not: No

Prev One:Zhang, Hao, Liang, Xiaoning*, and Qi, Chenyue (2021). Investigating the Impact of Interpersonal Closeness and Social Status on Electronic Word-of-Mouth Effectiveness, Journal of Business Research (SSCI, ABS3, JCR1 区, ESI高被引论文), 130, 453-461. Next One:Zhang, Hao*, Bai, Xiaofei, and Ma, Zengguang (2022). Consumer reactions to AI design: Exploring consumer willingness to pay for AI-designed products. Psychology & Marketing (SSCI, JCR1区, ABS3), 39, 2171– 2183.

NO. 3-11, Wenhua Road, Heping District, Shenyang, P. R. China
Copyright 2020 Northeastern University | 110819 | 辽ICP备11009868号-3

Official Website Campus Network Service Website

Mobile phone sweep