研究领域
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孙洋
博士生导师
硕士生导师
职称：副教授
教师姓名：孙洋
教师拼音名称：sunyang
所在单位：工商管理学院
学历：博士研究生毕业
性别：男
联系方式：
学位：博士
在职信息：在职
毕业院校：国立昌原大学（韩国）
所属院系：工商管理学院
学科：企业管理
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科学研究
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论文成果
- Sun, Y.,Case-based models of students time perspective and perceived course values influence on marketing course selection: A fuzzy-set QCA approach.The International Journal of Management Education,23(3):
- Sun, Y.,Wang, X.*,Ding, W.,Ren, X.,Purwanegara, M. S..The Relationship Between Electronic Word-of-Mouth, Customer Loyalty, and Resistance to Innovation.Asia Pacific Journal of Marketing and Logistics,36(12):
- Sun, Y.,,Ding, W.,Weng, C.,Cheah, I.,Cai, H..The Effect of Consumer Resistance to Innovation on Innovation Adoption: The Moderating Role of Consumer Loyalty.Asia Pacific Journal of Marketing and Logistics,34(9):1849-1863
- Sun, Y.,Case based Models of the Relationship between Consumer Resistance to Innovation and Customer Churn.Journal of Retailing and Consumer Services,61
- Sun, Y.,Wang S.*,Gonzalez-Jimenez, H..Examining the Relationship between e-WOM, Consumer Ethnocentrism and Brand Equity.Journal of Business Research,130(6):564-573
