孙洋

Associate professor

Gender:Male

Alma Mater:国立昌原大学（韩国）

Education Level:With Certificate of Graduation for Doctorate Study

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Paper Publications

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Sexy or Smart? The Impact of Endorser Ethnicity and Portrayal on Chinese Women’s Attitudes toward Luxury Advertising

Release time:2023-05-30 Hits:

First Author:Yin, C.

Co author:Bi, N.,Poon, P.,Sun, Y.

Journal:Asia Pacific Journal of Marketing and Logistics

Issue:2

Volume:32

Indexed by:Journal paper

Page Number:406-427

Translation or Not:no

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