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社会密度对消费者不确定性促销偏好的影响——感知控制的中介作用和群体同质性的调节作用

Hits:

  • First Author:曹忠鹏

  • Correspondence Author:曹忠鹏

  • Co author:毕芸晞,杨帆

  • Journal:南开管理评论

  • Issue:07

  • Volume:2024, 27

  • Page Number:39-49

  • Translation or Not:no


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